Wednesday 1 July 2009

Today is an important day!

Every day we are alive is important and I am grateful for every one of them. But today I am writing the diet for my new book which will be published in January. I have already designed the meals, (breakfasts, lunches, dinners), and they have been calculated for calories and nutrition, but today I put them together into combinations so that dieters can open my book and see that on, say, Day 6 the meal suggestions are already decided.

Despite the fact that all of the meals are interchangeable, (i.e. You can choose any breakfast throughout the book if you don’t like the one I’ve suggested for any day), when I put the book together the suggested meal plan needs to look appetising, generous, easy to prepare and not requiring complicated ingredients. I need to remove every barrier imaginable to encourage the potential slimmer to buy the book and give the diet a try. The secret is in the detail. Those little treats that make you think, ‘that sounds nice and it’s easy’ can give you a feeling of optimism that you actually could stick to this one! When you buy a diet book, you are buying hope. It is my job to turn that hope into reality.

The key is to come up with meal combinations that are going to fill the dieter sufficiently at the end of each meal to get them through to the next one without reaching for the Mars bar. If I can do that, and the dieter can enjoy what they’ve eaten and not feel it was like diet food, the dieter will lose weight and they will feel it was easy. If they feel it was easy and they are able to stick to the diet for several weeks, hopefully it will re-train their appetite and taste buds away from high fat food and massive portions so that they can modify their lifestyle from then on and achieve long term success.

Our Chef, Dean Simpole-Clarke, has created some brand new recipes to be included and my Diet Trial concludes tomorrow. Around 50 wonderful folk have given their best effort to the diet, (they just had the lists of meals), and recommended exercise and they will provide a massive heap of hope and optimism to my readers of the book. They will prove beyond doubt that if you stick to the diet and exercise, it really, really works. They will provide very valuable motivation to anyone picking up that book or who attends our classes.

Whenever I write a new diet book, we adapt it for use in our Clubs. Every new member who joins Rosemary Conley Diet and Fitness Clubs receives a New Member’s Pack and in it they receive a set of Portion Pots as well as the diet. Portion control is key and our revolutionary Portion Pots have proved a massive hit in helping our members to lose more weight. Portion control when you are guessing is dangerous and can often lead to little or no weight loss if you not bothering to measure your portions before you put them on your plate. In clinical trials it was discovered that overweight folk under-estimate how much they eat by as much as a third whereas slim people were fairly accurate. And with regard to exercise, most of us over-estimate how much we do!

So, if you want to lose weight now and cannot wait until January for my new book, check out my Gi Hip and Thigh Diet and a set of our Portion Pots. Both are available from our website http://www.rosemaryconley.com/ or go along to one of our classes and get the diet and Portion Pots free when you join.